B2B Content Marketing Strategy | The Ultimate Guide

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73%

of manufacturers measure their marketing success based on new sales leads

-The Marketing in Manufacturing Survey Report 2022

12

is the number of online searches the average B2B buyer performs online before interacting with a website

-Google

92%

of B2B marketers now have an ABM program, and 68% of them use automation

-Salesforce

WHAT B2B CONTENT MARKETING IS

WHAT B2B CONTENT MARKETING IS

INTEGRATED MARKETING AREAS OF FOCUS

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Organic Channels

Make your company visible for search

B2B Paid Media

Do more than just banner advertising

Tech Stack

Make your company visible for search

Table of Contents

Chapter 1: An Intro to SaaS Marketing for Healthcare

Chapter 2: Readying Your SaaS Healthcare Marketing Strategy

Chapter 3: Developing an Integrated Marketing Approach

Chapter 4: Choosing the Right Path to Execute Healthcare Software Marketing Strategy 

Chapter 5: Choosing the Right SaaS Marketing Agency

Chapter 6: Future of SaaS Healthcare Marketing 

Chapter 7: Developing an Integrated Marketing Approach

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