Yes.

We embrace a results-oriented approach, ensuring you pay us only for the results we deliver.

We understand that long-term contracts develop a false sense of security and breeds complacency.

You should only stick with us long-term because you like us and our work and not because you can’t get out of a silly contract.

Gaining your trust is what keeps us on our toes.

We operate in engagement cycles.

A typical cycle duration is only 12 weeks.

During this period, we have a well-defined goal, agreed deliverables, and realistic projections.

You don’t pay us to muck around in spreadsheets and do nothing. 

You partner with us to produce efficient business results, and we do so in sprints of intensity — such that we complete 12 months’ worth of work in just 12 weeks. 

If we don’t meet your expectations, take advantage of our simple 30-day written cancellation clause.

We are partners in the literal sense of it.

We want you to focus on improving your product while we handle all the heavy lifting. We keep you briefed and in sync with everything while we get our hands dirty creating results.

There have been situations where our partners requested we work as an extension of their team. We don’t mind. We integrate, create excellent rapport with the team and drive growth to the business.

That being said, we are not yes men. 
We are transparent. We tell you the reality for what it is.
We believe that such honesty is needed to create remarkable results.

We rely on a team of full-time and contract writers.

Our writers are savvy wordsmiths skilled at researching, gathering, and synthesizing information to aid them in creating credible and insightful content pieces.

During our kick-off call, we’ll review your brand’s expertise and stylistic preferences and match you with your desired writer(s).

We try to keep the same writer(s) on your project to help them develop a greater affinity with your brand and product over time.

PS. Although this is rare, if you are dissatisfied with the writer’s style or output, we can replace them asap.

For significant results, 3+ months is a good gauge.

However, there usually are quick-win opportunities that can get things moving in as little as a month.

Here are some of such cases

Timeline for result depends significantly on a number of factors, such as;

1. existing SEO effort(content, links, uX)
2. industry competition
3. engagement budget
4. how much work we must do to get you in favor of the search engine.

A quick call with one of our analysts will give the exact time frame for your project.

Yes, but the switch is only effective after completing your current sprint.

We often have to plan weeks ahead for which writer we’ll allocate to projects and the timeline for delivery.

Yes. 

We don’t rely on the hope that the search engine will discover our content because it is quality.

For this reason, we build links to boost rank for the keywords we produce content on.

As for the nature of the links, we stick with guest posts for the Grow and Scale plans while we include PR on the Dominate Plan.

Experience has taught us to do away with quarterly or 6 months calendars.

We adjust our calendars monthly.

What influences our decisions?

• already published content and its performance
• informational gaps
• visitor reading patterns and funnel interaction
• changing business objectives
• etc.

As should every other thing in marketing, your content strategy should adapt to business changes. 

Please schedule a call with our team, and we’ll answer any questions you have regarding what we do and how best we can help.